AO YES AW 2024

「SENSEI」

  • In the endless passage of time, wisdom is a bright beam of light that travels through time and space, guiding mankind’s direction, AO YES listens to the voice of wisdom this season and presents the “SENSEI” collection from a contemporary perspective. “SENSEI" means “Teacher / Master". Anyone who has knowledge can be a teacher, and anyone who has learned can be called a teacher. This collection is not only a tribute to the wise men of the past, but also a continuation and exploration of wisdom.

  • Fashion is a mapping of the environment, and the intellectuals of the early 20th century, who once shone brightly, had become the trendsetters of that times. Their knowledge, dressing style, etc., all reflect the respect and presentation of wisdom and culture. In this collection, AO YES continues to draw original illustrations, paying tribute to wisdom and reinterpreting the image of intellectuals through the brand’s perspective.

  • The show set design and the clothes are transformed into the image of contemporary intellectuals, conveying the message from "SENSEI ".

    This collection focuses on the modern and sophisticated image of the intellectual and explores the wardrobe of the modern intellectual's style. Enter the world of "SENSEI" collection and start a journey that belongs to the light of wisdom.